Steve has managed numerous software projects, large and small, and is very happy to be able to apply that experience to help solve a problem he feels is so important: high energy consumption and GHG emissions. Reducing carbon emissions is now his passion: he bikes to meetings, refuses to fly if it can be avoided, and vigilantly looks for energy leaks in his own home. He has mechanical engineering and business degrees from Stanford, and spent many years building & marketing software for IC design. In his spare time he builds interesting things like windmills, mobiles and electric vehicles.
Lisa • President & CEO
Lisa has worked at 9 startups over her career, most of which — but not all — successfully delivered valuable products to customers. HEA is the most important startup yet because reducing energy consumption is one the most important problems facing the US. Her formal education was electrical engineering from the University of Texas and an MLA from Stanford. She spent many years in the electronic design automation industry as well as being "mom" and going back to school to study literature, philosophy and other fun (but not particularly marketable) subjects. In her spare time she enjoys cooking and running trails with her buddies and dogs.
Travis • Project Architect
Travis is the rare technologist who is also a gifted artist. He understands how to make complex data & concepts both elegant & understandable. He has worked at Microsoft, at several innovative silicon valley startups, including several he founded, and has also pursued interests in photography, travel and theater. He started life in Texas but has also lived in Seattle, Hong Kong, Shanghai, Chicago and San Francisco. We rely on Travis for his brilliant observations, deep technical experience, artistic eye and knowledge in managing complex software projects.
Ildar is our enterprise software expert and single-handedly implemented the first version of the HEA software. His broad experience with security, software architecture and robust object oriented design allowed him to add core features that we didn't know we'd need till much later.
Mikhail has worked with Steve for over 10 years on various software projects. He is an algorithm expert with a background in engineering analytics, and is applying a wide range of analysis methods to intelligently categorize all the new smart meter data.
Hugh puts all the pieces together. He has been instrumental in developing HEA's app, UnPlugStuff.com. Now he's making sure HEA software works smoothly with Green Button Connect and other utility systems.
Jan is a programming prodigy. He and Steve started working together when Jan was a mere teenager. His knowledge is deep and wide-ranging. He is making sure HEA can handle millions of users quickly, accurately and securely as we grow.
Chris is the founder of PowerDown (now known an as ScaleBack.us), an electrical auditing service helping homeowners and business owners in Northern California reduce their electrical consumption and utility bills.
In his practice, Chris concentrated on plug load, or the inadvertent use of power by always-on devices, plus the discretionary behavior and use of power by the home or building’s occupants. Chris is a regular lecturer in energy reduction classes and consults to local energy groups, utilities, solar companies and building performance firms. Prior to PowerDown, Chris held marketing and product management positions at Oracle, Adobe Systems and finished his corporate career as a Managing Director at Silicon Valley Bank.
World-class developer and big data analytics expert. Helps HEA improve analytic performance. James architected and implemented a proven, robust software tool that analyzes 100's of millions of semiconductor timing paths in minutes. He has researched and implemented advanced numerical analysis routines for chip design and more recently thermodynamic building science issues. He is an expert in agile development methods, and ran a software company for over 10 years with a policy of zero outstanding bugs
Kishore is tech savvy person with particular interest in AR, VR and AI. He's using his expertise to move HEA into the Android world.
Primoz develops apps for the iPhone and iPad. He makes sure the apps run smoothly and pays attention to every detail. Even though he is a lawyer by education, programming has been his passion since he was a kid. In his own words, becoming a full-time app developer was one of the best decisions he ever made.
Life is coding and coding is life. A real Jedi master in code but also in riding a monowheel, driving motorcycle and dancing salsa. Curious about new experiences and loves traveling. Preferred life moment: coding and gaming for 6+ hours.
Alex is an all around software handyman. He keeps improving the system and quickly debugs any problems to make sure it runs smoothly.
Sahrish is an HTML & web scripting expert who makes sure our service looks great no matter how ancient the user's browser or email client.
Jeff provides us with excellent legal advice. He serves as outsourced general counsel for emerging growth companies in and around Silicon Valley. He and Steve were good friends at Stanford and Jeff went on to get his J.D. from UCLA. Among other things, the two share a passion for white water rafting.
Jeff Byron has more than 35 years of experience in emerging energy technologies, customer requirements, and energy policy. His focus has been on the technical, regulatory, and financial implications of clean-energy and smart-grid technologies. He recently served for five years on the California Energy Commission. He now consults with a number of startup companies and is Co-Chair of the Cleantech Open, a not-for-profit organization that runs the world's largest accelerator for clean technology startup companies.
Elton Sherwin worked for 15 years as a venture capitalist and is an authority on the economics of climate change. In 2010 he authored Addicted to Energy – A Venture Capitalist's Perspective on How to Save our Economy and Our Climate. Elton's first book, The Silicon Valley Wayis used by entrepreneurs and university programs around the world. He is an occasional guest speaker at Stanford University on energy policy and entrepreneurship.
Gil Masters works on energy efficiency and renewable energy systems as keys to slowing global warming, enhancing energy security, and improving conditions in underserved, rural communities. Although officially retired since 2002, he continues to teach at Stanford University. He is the author or co-author of nine books, including Energy for Sustainability: Technology, Policy and Planning (2008). Professor Masters has received a number of teaching awards at Stanford. Over the years, more than 12,000 students have enrolled in his courses, including Steve.
Tamara is one of the few people in the world who knows about energy efficiency, SQL and project management. She is working on making sure we are always improving the customer experience through better information and presentation. She's also working on her MBA from Berkeley in her spare time.
Lilli has been in the technical and marketing communications biz for over 40 years, 20 of which were spent in Silicon Valley working at various startups with the best and brightest. She would like to retire, but a life of lazy beach combing and idle wave counting eludes her. She designed our website and helps us keep it up-to-date.
Eggi is pursuing her passion to make an impact on reducing energy use after spending most of her career in IC design. She supports and trains our partners as we expand to new communities.
Shuma • Associate Mascot
Guide dog trained, but disqualified due to a physical challenge, Shuma happily fulfills the associate mascot position, keeping his co-contributors well loved and well exercised.